Podcast Accelerator | Farnoosh Torabi

Serious about starting a podcast?

In this intensive 12-week group program you will receive Farnoosh's guidance and expertise to design a high-quality podcast that attracts devoted listeners and elevates your profession, brand and business.

CLICK HERE TO JUMP TO THE APPLICATION

We’re currently enrolling a limited number for January 2018.

ALREADY HAVE A PODCAST? GO PRO.

You’ve arrived here because you want to make a bigger impact and have dreams of hosting your own top-rated podcast.

Not to mention, you want to...

CONNECT WITH THE MASSES

in a thoughtful, personal way.

BUILD AN AUDIENCE

of raving fans.

POSITION YOURSELF

as a thought leader in your industry.

USE YOUR VOICE

because you something to say.
(A lot to say, in fact.)

LEVERAGE YOUR SHOW

to create new revenue streams.

GET STARTED RIGHT

and get to the finish line with success.

Except you’re not exactly sure how to...

SELECT A FORMAT

...or even a topic, for that matter.

BUILD AUTHORITY

or create content that makes an impact.

PRODUCE A SHOW

because you don’t know the logistics or if you’ll have time.

BOOK HIGH-QUALITY GUESTS

your audience will love.

STREAMLINE AND OUTSOURCE

the editing or management - so you can focus mainly on your business.

BE NEW & NOTEWORTHY

on iTunes - you just dream about it.

INTRODUCING:

Farnoosh, the host of the popular financial podcast So Money, and her experienced and dedicated team will work with you closely to create and launch your podcast in under 12 weeks.

Here’s how it works:

Weeks 1 & 2

Weeks 3 & 4

Weeks 5 - 8

Weeks 9 & 10

Weeks 11 & 12

Weeks 1 & 2

Let’s Build the Foundation

In this time frame, we start by helping you nail down the essentials of your show.

We’ll solve questions like:

WHERE DO I EVEN GET STARTED?
WHAT IS YOUR SHOW ABOUT?
WHAT’S THE TITLE?
CATEGORY?
TARGET AUDIENCE?
MISSION STATEMENT?
CORE VALUES?
WHAT IS MY EDITORIAL HOOK?

In the first two weeks, you’ll also...

DIVE DEEP INTO REVIEWING SOME OF THE COMPETITIVE PODCASTS IN YOUR NICHE AND HOW TO DIFFERENTIATE YOUR SHOW.
ESTABLISH A TITLE AND SHOW SUMMARY
WRITE YOUR INTRODUCTORY EPISODE (EPISODE 000).
DEVELOP THE SHOW FORMAT, FLOW AND START MAPPING OUT YOUR PLANS FOR THE FIRST
EPISODES.

Don’t worry, you’ll get a handy spreadsheet to keep you on track...not to mention your team coach to support you each and every step of the way! Join our 50-minute kick-off call with Farnoosh and team.

Weeks 3 & 4

Master the Technicals

A podcast requires little overhead, but a few essential items, including an internet connection, microphone, a recording platform (Skype, Zencastr, etc.), a syndication website (Libsyn, Megaphone, Blubrry, etc.) headphones and a quiet space to record.

This is a good time frame to get technically established and record episode 000, which you wrote earlier. We’ll make recommendations, but how you set up the logistics is totally your choice!

Also in these two weeks, you will:

CREATE YOUR EYE-GRABBING COVER ART
DESIGN YOUR PODCAST LANDING PAGE OR WEBSITE
ESTABLISH YOUR SMOOTH SYSTEM FOR PRODUCING EPISODES.
CREATE ALL THE BEST AUTOMATIONS TO SUPPORT YOUR SYSTEM.
DRAFT AN ELEGANT EMAIL TEMPLATE FOR PITCHING POTENTIAL GUESTS
DESIGN YOUR PODCAST GUEST PACKET TO ENSURE GUESTS ARE ALWAYS PREPARED FOR RECORDINGS.
RECORD THE INTRO AND SECURE ORIGINAL MUSIC
PITCH AND BOOK GUESTS

Don’t forget...

A 50-MINUTE GROUP CALL WITH YOUR PROGRAM COACH. WE’LL DO HOT SEATS AND ANSWER QUESTIONS RELATED TO MAKING ASKS AND PUTTING YOURSELF AND THE PODCAST OUT THERE IN A BIG WAY TO GET RESULTS!

Weeks 5 - 8

Record Like a Pro

Depending on the frequency of your show, you want to start recording as many episodes as you’ll need to be able to have at least a month running start once you launch. We recommend recording at least 1-2 episodes this and next week. We’ll be on hand for some interview advice.

Our (2) 50-minute group calls with your program coach during these 4 weeks will be essential.

We will focus on that possible inner critic and any insecurities you may have around hosting, interviewing guests and sharing your personal stories.

Your coach is here to offer support and constructive feedback. During these calls we can also discuss ways to put together a marketing plan and launch team to support your show. You can also discuss how to prep guests, your flow for interviews, creating a content calendar, batching episodes, recording advertising spots for affiliate partners and ways to leverage freebies to enhance audience participation and engagement.

Weeks 9 & 10

Going Live!

During these two weeks, you will submit episodes 000-003 (or more) to iTunes. It may take a few days to a week for iTunes to accept your podcast feed. Our technical team will be on hand to ensure you meet all of iTunes requirements and specs.

In the meantime, continue to book guests because you’ll want to continue to build an inventory of episodes to make life easier!

Also in this time frame you will:

ESTABLISH YOUR SOCIAL MEDIA STRATEGY FOR PROMOTING EACH EPISODE
DRAFT A TEMPLATED “THANK YOU” EMAIL TO GUESTS TO BE SENT THE MORNING OF THEIR SHOW LAUNCH.

Our 50-minute GROUP coaching call will focus on any sort of trouble-shooting questions, how to achieve New and Noteworthy status once your podcast goes live and any other question that you may have as you approach going live.

Weeks 11 & 12

You’re a Podcaster!

Once your show is live on iTunes, we’ll spend the next two weeks and longer sharing how to implement promotional and marketing techniques.

A FINAL 50-minute call with Farnoosh and team with some focus on any fears around visibility and self-promotion. How to ask people to leave reviews without sounding like your begging? What about monetization? Getting press? How to use the podcast to build and support my business?

Why Farnoosh?

Farnoosh is the real deal.

With over 15 years of experience as a journalist, she has the editorial instincts and experience to help clients master the art of podcasting and leverage that success to propel their careers and businesses.

Farnoosh holds a Masters in Journalism from the Columbia Graduate School of Journalism and has spent years writing, producing and hosting radio shows, TV shows and her own award-winning podcast SO MONEY.

So Money arrived on the scene in January 2015.

In the early days, Farnoosh single-handedly produced the show and launched with a new episode every single day, 7 days per week.

Within the first 6 weeks, she’d earned over 100,000 downloads. By August, the show was attracting sponsors and turning a profit.

Today, the podcast generates six figures in annual revenue, and has helped Farnoosh land television shows, many brand partnerships, as well as the role of resident financial columnist for O, The Oprah Magazine.

So Money has topped 6.5 million downloads to date, thanks to its unparalleled content and extraordinary guests from Seth Godin to Jim Cramer, Nate Berkus, Barbara Corcoran, Arianna Huffington and Margaret Cho.

So Money has been highlighted and featured in numerous media including The Wall Street Journal, Entrepreneur, Forbes, O, The Oprah Magazine, The NBC Today Show, Live with Kelly and Ryan and more.

The So Money Podcast with Farnoosh Torabi earned over 100,000 downloads within its first 6 weeks.

Here’s what clients are saying.

"I had so many questions about best way to launch and grow my podcast. Farnoosh was right there with the answers and resources, which helped Insatiable land in New & Noteworthy on iTunes and grow into one of the top 20% of all podcasts."

ALI SHAPIRO

Insatiable, Host

"Before Farnoosh walked me through creating a podcast, I had no idea what I was missing out on. Her step-by-step approach made a seemingly daunting task feel very approachable. She not only gives you the tools to make your podcast a reality, she helps you understand how to make it work for the success of your business."

Kelly Keenan Trumpbour

See Jane Invest, Host

"Farnoosh's wisdom enabled me to launch my podcast within a month and gain exponential growth in a short period of time."

Leanne Jacobs

Beautiful Money, Host

Now, back to YOU and YOUR podcast!

As a member of the Accelerator, you will receive..

Step-By-Step Strategy: This program gives you the step-by-step strategy to build, grow and leverage your podcast.
Coaching: Six group coaching calls with your coach to meet you where you are and help you strategize and implement.
Office Hours: Monthly group office hours with your coach for additional support in between calls.
Community: Private Facebook Group for our close-knit group to share, ask, celebrate, collaborate, and hold each other accountable. (This group includes both the beginner level and pro level podcasters.)
Bonus Guest Lecture Series: Farnoosh is inviting some of her personal friends with high profile podcasts to share their advice and experience.

Apply

Podcast Accelerator is a 4-figure investment - If you are really serious, please fill out this application and Farnoosh will personally reach out to you in 24 hours.

Name*
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Email*
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Why do you want to start a podcast?*
Any thoughts on what it would be about?*
Do you have any experience with radio or podcasting?*
What attempts (if any) have you made to start a podcast in the past?*
What are some of your challenges in starting a podcast on your own?*
This program is an accelerator. We move fast. Are you prepared to dedicate time and effort for a consistent 12 weeks?*
How did you hear about this program?*